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Aprimo

Aprimo was founded in Indianapolis in 1998, acquired by Teradata in 2011 for $525 million, and sold to Marlin Equity Partners in 2016 for $90 million; that deal created the current Aprimo (merged with Revenew, HQ moved to Chicago). Aprimo acquired ADAM Software in 2017. It offers DAM and marketing work management on Microsoft Azure and is positioned as a Leader in the 2025 Gartner Magic Quadrant for DAM and the Forrester Wave DAM Q1 2026.
document-managementDigital Asset ManagementMarketing Work ManagementGartner MQ Leader🔗 www.aprimo.com
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E - Critical
Product Quality
70
Market Reputation
76
Community Sentiment
53
Customer Experience
55
Technical Credibility
60
Value for Money
42
Innovation & Vision
100
Buying Safety
29
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AI model visibility: 30
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Community signals: 20
App Store
Neutral
50
Capterra
Neutral
50
Clutch
Neutral
50
DEV Community
Neutral
50
G2
Neutral
50
Gartner Peer Insights
Positive
82
GitHub Discussions
Neutral
50
Glassdoor
Neutral
50
Hacker News
Neutral
50
PeerSpot
Neutral
50
Play Store
Neutral
50
Product Hunt
Neutral
50
Quora
Neutral
50
Reddit
Neutral
50
Software Advice
Neutral
50
Spiceworks
Neutral
50
Stack Overflow
Neutral
50
TrustPilot
Neutral
50
TrustRadius
Neutral
50
YouTube
Neutral
50
Evidence checkpoints: S3
✓SOC2 Type II Certification
✕ISO 27001 Certification
✓GDPR / Data Processing Agreement Published
✕Third-Party Penetration Test or Bug Bounty Program
✕Public Status / Uptime Page
✕Published SLA Terms
✓Gartner / Forrester Analyst Position
✕Cloud or Software Marketplace Listing
✕Technology Partner Certification
✓Public API Documentation
✕Transparent Pricing Page
✕Public Changelog / Release Notes
✕Verified Named Client Case Studies
✕Public Help Centre / Knowledge Base
What buyers are saying
“About 4.1/5 across 13 reviews in the Gartner DAM market (snippet)”
Gartner Peer Insights
“About 4.1/5 across 13 reviews in the Gartner DAM market (snippet)”
Gartner Peer Insights