Bynder is a digital asset management (DAM) platform founded in 2013 by Chris Hall, serving 4,000+ customers with 175M+ assets stored. Thomas H. Lee Partners (THL) took a majority investment in December 2022, buying Insight Partners' stake. Bynder is a DAM rather than a general document management system, so category fit is partial. Named a Leader in The Forrester Wave: Digital Asset Management Systems, Q1 2026.