Canto is a digital asset management (DAM) vendor founded in 1990 and described by the company as one of the original DAM providers, used by 2,500+ organizations. It is privately held, with JMI Equity associated with the company, and has been led by CEO Wain Kellum since November 2022. Canto offers a cloud DAM with AI visual search, brand-portal and integration features, and publishes SOC 2 Type 2 reports (under NDA) and ISO 27001:2022 certification.