Copper is a CRM built specifically for teams that live inside Google Workspace, embedding contact, deal, and pipeline management directly into Gmail, Calendar, and Drive. Originally founded in 2012 as ProsperWorks, the company rebranded to Copper in 2017 to emphasize its tight, native Google Workspace integration as its core differentiator versus general-purpose CRMs. Copper is privately held and venture-backed, having raised over $100 million from investors including Norwest Venture Partners, True Ventures, and GV (Google Ventures). Carrie Shaw, previously the company's CMO, became CEO in December 2022, with former CEO Dennis Fois moving to Chairman of the Board.