HubSpot is a cloud-based CRM and inbound marketing platform founded by Brian Halligan and Dharmesh Shah while both were students at MIT. Its unified customer platform spans Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub, built around a free-forever CRM core and popularized inbound marketing methodology. Publicly traded on the Nasdaq (HUBS), HubSpot is widely recognized as a Leader in Gartner's Magic Quadrant for B2B Marketing Automation Platforms and is a top-rated choice among small and mid-market businesses for combining CRM, marketing, sales, and customer service in one platform.