Pipedrive is a sales-pipeline-focused CRM founded in 2010 in Tallinn, Estonia, by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk, and Martin Tajur, built around a visual, activity-based pipeline designed specifically for salespeople rather than generic contact management. In 2020, Vista Equity Partners acquired a majority stake in Pipedrive in a deal reported at roughly $1.5 billion, making it one of Estonia's best-known startup success stories (a "unicorn"). Now privately held under Vista Equity Partners with Paulo Cunha serving as CEO since May 2025, Pipedrive remains focused on small and mid-sized sales teams, known for its intuitive interface, transparent pricing, and strong G2 customer ratings in the sales CRM category.