Uptrends is a Dutch website, API and server monitoring company founded in 2007 by Niels Brinkman and Coen Backer. ITRS Group — a London-based real-time monitoring and analytics vendor best known for its Geneos platform in financial services — acquired Uptrends in full on November 2, 2020. The product now operates under the "ITRS Uptrends" brand, offering synthetic/uptime, API, and transaction monitoring from a global network of checkpoints, alongside real user monitoring and SLA management tooling.