Zoho CRM is the flagship customer relationship management product of Zoho Corporation, a privately held, self-funded (bootstrapped) software company founded in 1996 as AdventNet, Inc. and rebranded as Zoho in 2009. Unlike its venture-backed competitors, Zoho has never taken outside investment and is majority owned by co-founder Sridhar Vembu and his family. Zoho CRM is part of a much broader Zoho One suite of 45+ business applications spanning CRM, finance, HR, and productivity, and is widely known in the industry for transparent, affordable per-user pricing and a strong value-for-money reputation among small and mid-sized businesses.